MARKETING PROGRAMME FOR TOURISM POTENTIAL VALORIZATION THROUGH AGRITOURISM

Abstract

Mehedinti is the county that ”excels” in most areas. On the one hand, it is a county with exceptional tourist potential and, on the other hand, is one of the most economically underdeveloped counties. In these circumstances, agritourism appears as one of the best solutions to capitalize the area’s tourism potential without substantial investment. This is encouraged by the current concern of the European Union reflected in the approval of the EU Strategy for the Danube Region (EUSDR) by the EU Council, which has created great opportunities for funding and action in the Danube region. In this context, through the following paper we seek to emphasize the importance of agritourism as a solution for developing tourism in the Mehedinti county, developing in this regard a marketing programme that aims to valorize this region’s tourism potential.

Keywords

• agritourism
• tourism marketing
• marketing programme
• tourism potential
• tourism resources