Statistical analysis of the type and seasonality of tourist arrivals at a UNESCO sightseeing tourism site: the example of Chernivtsi, Ukraine

Abstract

In this research paper, a statistical analysis of the type and seasonality of arrivals to the former Residence of the Bukovina Metropolitans in Chernivtsi (Ukraine) was carried out. Based on a time series for 2000–2023, types were considered according to such categories as adults, pupils/students and domestic visitors or inbound tourists by country of origin. Each of them was considered over the time series. The results of the analysis allow us to establish the effects of the factors influencing tourist flows on ‘calm’ Chernivtsi in a country at war. Thus, it is possible to see nuances to the influence of threats and dangers on domestic and inbound tourism in Ukraine. The analysis of seasonality, thanks to the location in the mid‑latitudes, has made it possible to establish the influence of climate on the distribution of tourism throughout the year. The UNESCO status of the former Residence of the Bukovina Metropolitans increases the value of the research not only due to the analysis, but also due to the primary data to which the authors had exclusive access, as university teachers located on the site. This research paper is a follow‑up to that presented in “Methodical approaches and statistical analysis of tourist arrivals to centers of sightseeing tourism (based on the example of Chernivtsi, Ukraine)” (Korol, Krul, Zayachuk & Kostash, 2023).

Keywords

• composition of tourists by geography of origin
• seasonality of tourist arrivals
• sightseeing tourism and excursions
• statistical analysis methodology
• tourism and UNESCO sites