CURRENT STATUS OF BRAND MANAGEMENT AND BUILDING OF NON-PUBLIC NURSERY SCHOOLS IN HIEP HOA DISTRICT, BAC GIANG PROVINCE

Abstract

Building a strong brand will affirm the position and image of the school in society. Currently, the non-public system of nursery schools is growing and developing along with the trend of socialization of education. Although positive results have been achieved, fierce competition between educational organizations is the difficulty that all schools are facing. The article has analyzed the current situation of planning, organizing, directing, inspecting, and evaluating the branding of non-public nursery schools as well as the management of physical facilities for branding. Thereby clearly identifying the limitations and causes of limitations as a premise to propose measures based on a number of research directions to meet urgent scientific and practical requirements.

Keywords

• brand
• brand management
• brand building
• nursery school