STRATEGIES FOR STRENGTHENING BUSINESS ECONOMIC SECURITY WITH ACCOUNT TO GLOBAL FINANCIAL CHALLENGES

Abstract

The study focuses on the algorithm of business behaviour under conditions of worsening of its economic security. The algorithm allows businesses to objectively assess the situation regarding financial threats and develop appropriate strategic measures to eliminate them. A system-situational model is proposed with financial actors to evaluate the tendencies of business players' elimination in the international financial markets. The purpose of the research is theoretical and applied approaches to developing strategies for strengthening the economic security of business in the context of the global challenges of the global financial system. To overcome the state of the economic security system imbalance, the dominant external and internal drivers are determined. It was proven that eliminating the negative impact of factors of global financial challenges can balance the system of economic security of business. In order to universalize the measurement of trends in the elimination of business players in international financial markets, a system-situational model was studied, which is based on the consolidation of systemic and situational perceptions of financial actors regarding the interpretation of financial information and adapted to the conditions of investor behaviour on the international financial market. In the course of the study, it was proven that eliminating the negative impact of factors of global financial challenges can balance the system of economic security of business, bring it to the newest stage of evolutionary response and ensure further sustainable financial and socio-economic development of business. The set of used scientific methods for strategizing balancing opportunities in the system of economic security and proposed empirical tools for eliminating negative factors of external and internal influences allow the creation of new scenario approaches to ensuring the strengthening of economic security of business.

Keywords

• economic security
• strategies
• global financial challenges
• sustainable development
• business behaviour stratagems
• complex systems