Design management and organizational culture: diagnosis of an upholstery microenterprise

Abstract

The development of an organizational culture focused on design is a differentiation strategy for companies. Thus, this paper proposes to arrange an organizational culture for an upholstery microenterprise as a means to identify strengths and weaknesses for the implementation of the design management. It is a qualitative, exploratory and descriptive study, which takes place through a case study. Results point to a favorable position of the company regarding the design management application.

Keywords

• design
• gestão de design
• cultura organizacional
• micro e pequenas empresas