Economia Comportamental: uma introdução para analistas do comportamento

Abstract

Behavioral economics is a line of scientific investigation that cuts across two fields, Psychology and Economics. Despite receiving contributions from both these sciences, many researches from behavioral economists in recent decades have been dictated by topics formulated in the field of economics, and are exploited by the methods typically used by economists. In the last two centuries, the approximation and separation of psychology and economics were guided by attempts to measure Utility, or "pleasure". The recent resurrection of interdisciplinary efforts was caused by internal criticisms in the economic field regarding human rationality assumptions and the lack of precision in economic event forecasting. Researches in behavioral economics using behavior analysis are clustered around the topics of demand elasticity, discount curves, opened or closed models and substitutability of different goods. The dialog between economics and BA can benefit from further efforts to prove the generality of knowledge obtained from animal experiments. In exchange, Behavioral Economics may expand the scope for behavioral principles application.