Methodology of Russian soft and hard power impact in Estonia

Abstract

Objectives: Soft power elements can be the so-called persuasive means of political influence (culture, propaganda, diplomacy). The Russian Federation, with its historical legacy, by some historians referred to as the "siege complex", still seems to prefer changes in the distribution of power at the global level, while being aware of the benefits of cooperation with the wider West. Nevertheless, the position regarding some former USSR Republics, which it would most likely see directly in its sphere of influence, seems to remain the same, hence the actions taken and the methodology of conduct have their own characteristic features. Methods: In accordance reference to the typology established by Nye - the methodology of the so-called hard influence generally implies the use of military means, compulsory diplomacy and economic sanctions to influence on the behavior or interests of other political bodies (Wilson, 2008, p. 114). Results: Russia seems to use the hard combination in its own specific way and soft impact. However, the soft impact is primarily based on propaganda activities implementing the clear strategy of the Federation. As argued by Alexander et al. (2005, p. 31): "the theory of the image at the international level shows a clear relationship between the image of another nation and the choice of a strategic policy towards that nation." Conclusions: In this sense, Russia will apply a shifting strategy in line with the old Latin principle: divide et impera. For this purpose, it will use a combination of soft and hard impact depending on Estonia's internal and international situation.

Keywords

• hard power
• influence methodology
• smart power
• soft power
• time power