Analysis of Corporate Communication in Social Responsibility and Climate Change Major Performing Companies in Their Web IBEX 35

Abstract

Nowdays society CSR has emerged as one of the rising values for companies, not only because of the benefits it can bring associating with the image, but also with the growing awareness that companies are becoming as social beings, must report part of their profits to the society of which they were acquired. Internet and all its possibilities is outlined as the most appropriate social media to communicate CSR corporate information. Therefore, in this study we aim to analyze the corporate website of the leading Spanish Ibex 35 and deeply engaged in the use when communicating their CSR and Environmental Sustainability and Climate Change.

Keywords

• Comunicación
• comunicación corporativa
• responsabilidad social corporativa
• web corporativa
• análisis web