مجلة جامعة الأنبار للعلوم الإنسانية (Sep 2023)
Employing the media for international public relations in the Iraqi Ministry of Foreign Affairs - an analytical study on Facebook
Abstract
This study aims at how to employ digital media for international public relations in the Iraqi Ministry of Foreign Affairs as a diplomatic body affiliated with the Iraqi state, through the Facebook website, to identify the contents, methods and strategies that were used by international public relations through digital media and to ensure the employment of the communication messages that it embodies through its contents on the page. . The researcher used the content analysis method, which is one of the most important tools used in media research, after listing the materials published on the Facebook page For the Iraqi Ministry of Foreign Affairs, its number was (160) published for the period from 1/6/2022 to 31/8/2022. The study reached a number of conclusions, the most important of which is the strengthening of bilateral, regional and international relations In the work of international public relations on the Iraqi Ministry of Foreign Affairs’ Facebook page, which aims to enhance cultural, economic, social and educational diplomatic cooperation as an attempt to measure the effectiveness of employing digital media technologies in international public relations
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