Evaluating the impression of positive and negative affectivity on the implementation of impression management tactics

Abstract

The present study investigates the relationship between positive and negative affectivity by the application of impression management tactics. A review on literature reveals positive affectivity has attracted less attention compared with negative affectivity. Investigated tactics in this study include supplication, ingratiation, and intimidation and threat. Results indicate that there was a positive and significant relationship between negative affectivity and application of threat, intimidation, and supplication tactics, while the relationship between negative affectivity and ingratiation tactic was negative and significant. The relationship between positive affectivity and application of threat and intimidation tactics was negative and significant. In addition, there was a positive and significant relationship between two variables of positive affectivity and application of ingratiation tactic. Furthermore, the relationship between two variables of positive affectivity and supplication tactic was negative.

Keywords

• Supplication tactic
• Ingratiation tactic
• Intimidation tactic
• Negative affectivity
• Positive affectivity