Clear aligners brands and marketing claims: An overview of available information on the web

Shi Cynthia; Feng Yanlu; Hsiao Yu-Chen; Smith Julia; Jin Carrol; Farella Mauro; Mei Li

doi:10.2478/aoj-2022-0025

Australasian Orthodontic Journal (Jan 2022)

Clear aligners brands and marketing claims: An overview of available information on the web

Shi Cynthia,
Feng Yanlu,
Hsiao Yu-Chen,
Smith Julia,
Jin Carrol,
Farella Mauro,
Mei Li

Affiliations

Shi Cynthia: Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of Otago, Dunedin, New Zealand
Feng Yanlu: Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of Otago, Dunedin, New Zealand
Hsiao Yu-Chen: Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of Otago, Dunedin, New Zealand
Smith Julia: Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of Otago, Dunedin, New Zealand
Jin Carrol: Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of Otago, Dunedin, New Zealand
Farella Mauro: Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of Otago, Dunedin, New Zealand
Mei Li: Discipline of Orthodontics, Department of Oral Sciences, Faculty of Dentistry, University of Otago, Dunedin, New Zealand

DOI: https://doi.org/10.2478/aoj-2022-0025
Journal volume & issue: Vol. 38, no. 2
pp. 252 – 262

Abstract

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To investigate the current commercially available clear aligners related to brands, companies, Google trends, and marketing claims presented on their official websites.

Published in Australasian Orthodontic Journal

ISSN: 2207-7480 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Medicine: Dentistry
Website: https://sciendo.com/it/journal/AOJ

About the journal