Methodical Approaches to and Criteria for Diagnosing Competitiveness of Agricultural Enterprises

Abstract

Methodical approaches to determining the level of competitiveness of agricultural enterprises are substantiated. Among them there defined the complex, systemic, evolutionary, functional, integration, reproductive, normative, synergetic, dynamic, quantitative, institutional, value-competent one. The main criteria for diagnosing competitiveness of agricultural enterprises are determined. It is proved that assessment of an enterprise’s competitiveness should include the evaluating of the efficiency of its production and sales activities based on studying the dynamics of sales in terms of value and quantity, the loading of production capacities, the portfolio of orders, the volume and directions of investment, the efficiency of capital investments and reserves for reducing production costs. In addition, it is important to analyze the marketing costs in order to identify unproductive costs in the entire system of movement of goods from the seller to the buyer.

Keywords

• competitiveness
• system approach
• synergism
• institutional approach
• evolutionary approach
• integrated approach