Aesthetic-formal composition of product families: generative model using biological analogy

Abstract

The development of product families requires, on the one hand, the management of assets to meet functional requirements in each product and, on the other hand, the maintenance of the stylistic coherence so that the family is perceived as a whole. That is, the aesthetic unity is recognizable by the user, which is called morphological similarity. This work presents an alternative generation approach based on the principle of heredity of natural genetics, in which successive generations maintain phenotype similarities due to the continuous transfer of information through genetic code – the genotype. In order to do so, the generative model we propose links the patterns of the geometric construction in the morphology of elements within the product family to the elements and structures of Genetics. Thus, they behave as chromosomal units, that is, they can be maneuvered by genetic algorithms and subjected to combination/mutation principles of the biological context.

Keywords

• Processo de Design
• Geração de alternativas
• Família de produtos