MEDIAACTIVISM AND CIVIL MOBLIZATION: GENESIS AND TENDENCIES

Abstract

Aim. Revealing the logic of the development of media activism, typologizing its stages and analyzing views on the further trajectory of its development.Methodology. The article provides a retrospective analysis of media activist practices since the 1990s until now. The methods of content analysis, intent analysis, case studies and a comparative approach were used in the research.Results. The study of media activism from the 1990s to 2020 allowed to establish the stages of media activism development, the forms it took and to assess various points of view concerning the tendencies of its further transformations.Research implications. The research results contribute to the theory of civic participation in general and its forms due to digitalization, in particular.

Keywords

• mediaactivism
• civil mobilization
• social media
• slacktivism
• digital participations
• grassroots initiatives