İşletmeden İşletmeye (B2B) Elektronik Pazaryerleri ve Gelişmekte Olan Ülkelerin Dış Ticaretinde Uygulanabilirliği(Business to Business (B2B) Electronic Marketplaces and Applicability in Developing Countries Foreign Trade)

Abstract

Liberal commercial applications that spread all over the world lead to increase in international commercial activities and also cause changes in production and consumption patterns. Differences among countries’ development levels do not make much difference in countries’ overall economic purposes. While developed countries try to grow-up more, developing countries are willing to grow-up and develop at the same time. Achievement of this common goal depends on countries’ ability to increase their economic competitiveness. To improve the competitiveness of an economy in both domestic and foreign markets, no matter what their development levels are, is closely related with finding new markets and minimizing the costs. Electronic marketplaces applications, which is accepted as one of the modern marketing techniques has played an important role on firms and countries in achieving these two positive externalities. This study issues that electronic marketplaces which bring together buyer and seller that do not know or be aware of in chance to each other. In this context, business to business electronic marketplaces were committed in the name of foreign trade achievement and reliability criteria. Therefore, while alibabagroup.co which has the most number of participants in the world electronic marketplace application is being evaluated, there is also a brief assessment about some of prominent B2B electronic marketplaces in Turkey and the world.

Keywords

• Foreign Trade
• Competitiveness
• Electronic Marketplaces
• Business to Business Electronic Marketplaces