Discovering Success Factors in the Pioneering Stage of a Digital Startup

Abstract

Background and Purpose: Successful digital startups can generate income for the country and improve people’s lives. However, for prospective founders who will launch their startups, the success factor in pioneering digital startups remains unknown. The purpose of this study is to identify key success factors for digital startups in pioneering stages.

Keywords

• digital startup
• thematic analysis
• digital startup pioneering
• digital startup success factors