UI/UX Design of Plant Seedling Sales and Tracking System Using Design Thinking Method

Abstract

In this developing era, technology is increasingly advanced and makes it easier for humans to help with their activities. After the Corona Virus Disease 2019 (COVID-19), people got used to online shopping. Another impact of the COVID-19 pandemic is that many people are interested in caring for plants. This new hobby has increased interest in plant seeds for plant sellers. Many of these plant fans buy plant seeds online. This application aims to help people who want to shop for plant seeds easily and with good quality. Because these plant seeds cannot be airtight for more than 5 days, we provide a feature to track orders so you can find out the location of the order. Therefore, this application is designed to provide solutions to make trading easier. In this design, we use the design thinking method which consists of empathizing, defining, ideating, prototyping, and testing. With the Design Thinking approach, the researcher successfully addressed user issues through the development of the Dagang.in application. The integration of features such as Tracking, Trade, Notifications, and others enhances the User Experience (UX) and User Interface (UI) of the Juragan Kebun application. Usability testing of the prototype with five respondents demonstrated success, reflected in a high satisfaction score of 4.5 out of 5.