تحقیقات بازار یابی نوین (Aug 2013)
Presenting and describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters
Abstract
Literature review in international market attractiveness evaluation and operational practice in Afghanistan demonstrate that there is two approaches in international market selection: expansion and systematic approach. In expansion approach, firms gradually enter low geographical and psychic distance markets. But, in systematic approach, by considering some factors and models, firms systematically evaluate and select foreign market(s). The importance and need for systematically evaluating and selecting potential foreign markets has been stressed by many researchers, and several models for selecting international markets had been prescribed. But, current model do not pass the test of reality, because they are not adapted with exporter decision making process and they are not consider important aspect of reality. Then, in this paper, we introduce a comprehensive international market attractiveness model that has four steps: demand attractiveness, attainment attractiveness, adaptation attractiveness and competition attractiveness. At last, according to tested model, a systematic support model is developed and is expected to introduce a new approach for Afghan exporters based on the upcoming suggestions.
