Innovative Marketing (Mar 2011)

The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market

Ercan Taşkin,
Sait Sarioğlu

Affiliations

Ercan Taşkin
Sait Sarioğlu

Journal volume & issue: Vol. 7, no. 1

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

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