Data mining-based recommendation system using social networks—an analytical study

Abstract

In the current age, social media is commonly used and shares enormous data. However, a huge amount of data makes it difficult to deal with. It requires a lot of storage and processing time. The content produced by social media needs to be stored efficiently by using data mining methods for providing suitable recommendations. The goal of the study is to perform a systematic literature review (SLR) which finds, analyzes, and evaluates studies that relate to data mining-based recommendation systems using social networks (DRSN) from 2011 to 2021 and open up a path for scientific investigations to enhance the development of recommendation systems in a social network. The SLR follows Kitchenhem’s methodology for planning, guiding, and reporting the review. A systematic study selection procedure results in 42 studies that are analyzed in this article. The selected articles are examined on the base of four research questions. The research questions focus on publication venues, and chronological, and geographical distribution in DRSN. It also deals with approaches used to formulate DRSN, along with the dataset, size of the dataset, and evaluation metrics that validate the result of the selected study. Lastly, the limitations of the 42 studies are discussed. As a result, most articles published in 2018 acquired 21% of 42 articles, Whereas, China contributes 40% in this domain by comparing to other countries. Furthermore, 61% of articles are published in IEEE. Moreover, approximately 21% (nine out of 42 studies) use collaborative filtering for providing recommendations. Furthermore, the Twitter data set is common in that 19% of all other data sets are used, and precision and recall both cover 28% of selected articles for providing recommendations in social networks. The limitations show a need for a hybrid model that concatenates different algorithms and methods for providing recommendations. The study concludes that hybrid models may help to provide suitable recommendations on social media using data mining rules.

Keywords

• Social media
• Data mining
• Content-based filtering
• Collaborative filtering
• Recommendation system