Dos Algarves (May 2012)

Revisiting the destination image construct through a conceptual model

  • Nelson Matos,
  • Júlio Mendes,
  • Patrícia Valle

Journal volume & issue
no. 21
pp. 101 – 117

Abstract

Read online

In a highly complex and dynamic sector like tourism, the current economic crisis brings to destination managers not only challenges but also opportunities. The image destinations promote to the market is a key element in the tourist decision-making process when choosing a tourism destination. This paper’s purpose is, therefore, to review and explore the destination image construct and its implications for the destination, and also to present a model of destination image based on previous studies. Implications for creating, enhancing and implementing the correct marketing programs for tourism destinations are provided.

Keywords