Lessons of crisis and way of overcoming its negative consequences in corporate strategy of development

Abstract

In article modern level and tendencies of development of the largest companies of branch of ferrous metallurgy is analyzed, major factors and the reasons of a crisis situation in a metallurgical complex of Russia reveal. Presence of strategic miscalculations of top management is proved, recommendations about perfection of corporate strategy of development, control over realization of strategic plans by introduction in practice of all metallurgical companies of the balanced system of indicators, and to increase of economic efficiency of branch as a whole are resulted.

Keywords

• уроки кризиса
• «золотое правило» менеджмента
• реструктуризация
• балансовые показатели
• рыночные показатели
• сбалансированная система показателей