In May 2010, an intermediate luminosity optical transient was discovered in the nearby galaxy NGC 300 by a South African amateur astronomer. In the decade since its discovery, multi-wavelength observations of the misnamed “SN 2010da” have continually reshaped our understanding of this high mass X-ray binary system. In this review, we present an overview of the multi-wavelength observations and attempt to understand the 2010 transient event, and later, the reclassification of this system as NGC 300 ULX-1: a red supergiant + neutron star ultraluminous X-ray source.