Tourist Demand for Romania Over the Last Three Decades

Abstract

This paper shows the fluctuations of tourist demand for the destination Romania over the last three decades (1990-2022) and explains their complex economic, social and political causes. Tourism was probably the economic sector most affected by the COVID-19 pandemic. However, tourism has quickly picked up after lifting the restrictions of the pandemic period. The significant increase of tourism demand in recent times is the effect of implementing coherent action plans, coordinated nationally and supported by certain government measures to encourage the tourism industry, such as the investments in tourism infrastructure and in Romanian destinations’ marketing and promotion. Tourism will contribute significantly to Romania’s economic growth and development. The focus will be on the quality and diversity of tourist offer for the incoming visitors. Given the current conditions, generated by the pandemic and the war in Ukraine, a doubling of foreign tourist arrivals and an increase in the average length of their stay are expected for the next 10 years.

Keywords

• tourism indicators
• tourism demand
• destination romania