The Influence оf E-Sports оn Economy Education аnd Cultural Communication

Abstract

The growing popularity of eSports has attracted significant attention due to its potential influence beyond the realm of entertainment. This paper investigates the effects of eSports on the economy, education, and cultural communication. By exploring how eSports platforms and events provide avenues for generating profit, facilitating learning, and fostering cultural exchange, the study seeks to reveal the diverse impacts of digital gaming on both business and education, as well as its role in global communication This study employs a descriptive-qualitative methodology, examines case studies to evaluate the industry’s economic prospects, educational advantages, and the cross-cultural connections promoted by eSports. The results demonstrate that eSports is a versatile platform that not only improves digital literacy and collaboration skills but also acts as a conduit for cultural understanding in an increasingly interconnected world. Furthermore, economic revenues from e-sports continue to grow annually. Grasping these dynamics is essential for educators, policymakers, and stakeholders aiming to harness digital gaming for economic, educational and cultural progress.

Keywords

• eSports
• Education
• Cultural communication
• Digital literacy
• Serbia