CONDITIONS FOR APPLYING A MARKETING APPROACH BY BULGARIAN VEGETABLE PRODUCERS

Abstract

The purpose of the article is to outline the prerequisites for the implementation of marketing activities by Bulgarian vegetable producers. Improving the effectiveness of marketing activities can be achieved only if the necessary prerequisites for this are created(Borisov, Radev and Nikolov, 2019). The proper implementation of these activities requires individual vegetable producers to take action in the following areas: first, the adoption of marketing philosophy as a concept for managing the production and trade of wine, both at the managerial level and by each of its employees; second, building the appropriate structures to implement the marketing concept through planning, implementation and control of marketing activities.

Keywords

• management
• market
• marketing activities
• training
• marketing unit