Configurações Estratégicas no Setor Hoteleiro de Londrina/Pr: perfil estratégico, contexto ambiental, atitude empreendedora e dimensões do processo de desenvolvimento de estratégias

Abstract

This article seeks to verify the existence of different settings in the process of strategy formation hotels in Londrina/PR . For this purpose, it identifies the environmental contexts from studies Cochia & Silva (2004), notes the strategic profiles of companies based in Goldman (2012), also, through the Miles and Snow´s model (1978), it measures the entrepreneurial attitude using the Carland Entrepeunership Index - CEI - from Carland, Carland & Hoy (1992) that was translated by Ignatius Junior & Gimenez (2004), and, finally, it identifies the predominant dimension in the development of strategies in local hotels process using Questionnaire Development Strategy (QTY) by Bailey & Avery (1998) . As characterization, research is defined as descriptive and quantitative . The results reveal the local market as the main environmental context of the reference for hotels in Londrina, whose leaders predominate with Prospective strategic profile and with the attitude of Middle Entrepreneur. Regarding the development strategies of the key management process, the dimension that stands out is the Planning.

Keywords

• Strategy
• Hospitality
• Environmental context