Hashtags and heritage: the use of #italianamerican on Instagram

Abstract

Using both framing theory and Collier’s cultural identity theory, this paper seeks to study the use of #italianamerican on Instagram by first attempting to determine if it is used exclusively by Italian Americans as a way to demonstrate their own cultural identity. The paper will then examine whether the message valence of posts using #italianamerican demonstrates users’ personal perceptions of Italian American culture. Finally, the paper will examine if there is a relationship between #italianamerican posters’ ethnicity and the message valence of their posts. This paper does not argue that Italian Americans are the only Americans of European ancestry taking part in the hashtag phenomenon; rather, this paper is meant to examine how one ethnic group attempts to define itself by its use of digital and social media.

Keywords

• instagram
• italian american
• ethnicity
• framing theory
• collier’s cultural identity theory
• hashtags