SOCIO-INTEGRATIVE POTENTIAL OF PR-COMMUNICATIONS AS FACTOR OF RUSSIAN SOCIETY MODERNIZATION (BASED ON PR-ACTIVITY OF RUSSIAN FEDERATION GOVERNMENTAL AUTHORITIES)

Abstract

PR-interaction practice between state power and society is analysed on basis of social and philosophic approaches. It is considered a factor of social consolidation and modernization of the Russian society.

Keywords

• governmental authorities
• society
• civil society
• modernization
• pr-communications
• social communication
• dialogue
• socio-communicative integration.