Assessment of the quality of banking services for individuals using an online service

Abstract

Currently, digitalization affects almost all aspects of human life. The banking sector is no exception. The demands of bank customers are constantly growing. Every customer is looking for a service that can meet their needs as much as possible. And each bank, in turn, needs to interest and attract as many new customers as possible and retain old ones. In this regard, more and more interest is being paid to the quality of banking services when working with a client. There are various methods of assessing the quality of banking services. Thanks to the use of innovative technologies in the banking sector, it is possible to assess the quality of service today by using online services. One of the tools for assessing the quality of banking services based on online services is the «People’s Rating». It helps both customers and banks to get up-todate information about the quality of service.

Keywords

• banks
• banking products
• quality of banking services
• «people’s rating»