The role and importance of public relations at non-governmental organizations

Abstract

Phenomenon of globalization during the twentieth century, has increased the importance of nongovernmental organizations. Their development has gained to the whole world providing an important part of social, educational, cultural and welfare services that the community felt. Voluntary and non-profit activity which it carries led, implicitly, to increasing importance in public relations sector, compared with profit business.

Keywords

• fundraising activities
• communication
• non-governmental organizations
• persuasion
• public relations