Signos do Consumo (Jun 2010)

Marcas Multissensoriais

André Luiz B. da Silva

Affiliations

André Luiz B. da Silva: Pontifica Universidade Católica de São Paulo

Journal volume & issue: Vol. 2, no. 1

Abstract

Resenha do livro LINDSTROM, Martin. Brandsense: a marca multissensorial. Porto Alegre: Bookman, 2007, 240p.

Published in Signos do Consumo

ISSN: 1984-5057 (Online)
Publisher: Universidade de São Paulo
Country of publisher: Brazil
LCC subjects: Language and Literature: Philology. Linguistics: Communication. Mass media; Social Sciences: Social sciences (General)
Website: http://www.revistas.usp.br/signosdoconsumo/index

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