Factors Influencing Intention of Greek Consumers to Use Smart Home Technology

Abstract

New technologies’ advances offer innovative automations to people’s daily lives. More and more devices are continuously connected to the internet allowing people to control them remotely. The smart home is such a technological development. However, it is uncertain whether and to what extent the average consumer will accept smart home technology. The purpose of this study is to investigate the factors that affect the intention of Greek consumers to use smart home technology. The results of this study show that Greek consumers are beginning to have a positive attitude towards smart home technology. Important factors that contribute to their intention to use smart home technology include their perceived usefulness, compatibility, and ease of use of smart home technology. On the contrary, they do not think that they are influenced by their social environment regarding their intention to use smart home technology. Finally, they think that the major benefits of using smart home technology include the health monitoring, home security, and cost savings.

Keywords

• Greek consumers
• perceived compatibility
• perceived enjoyment
• perceived usability
• perceived ease of use
• smart home