Sport Mont (Mar 2010)

WHAT SPORT MANAGEMENT CAN NOT DO WITHOUT? “Public relations”

  • Danilo Aćimović,
  • Enver Međedović

Journal volume & issue
Vol. VII, no. 21-22
pp. 127 – 129

Abstract

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The paper discusses about the necessity of use of contemporary communication methods, which primarily reflects in public relations (PR activities) as one of key activities for successful management practice in global, likewise in special attention to the sport.