L’expérience : une approche conceptuelle au service du tourisme

Abstract

The article proposes a multidisciplinary literature review of the concept of experience and its operationalization. It reminds the beginnings and stakes of an experiential approach which, in particular in marketing, knew evolutions in terms of conceptualization and modelling, allowing to better understand consumption, especially in the sector of tourism. After the synthesis of the literature, are developed and illustrated tools and process of the implementation of an experiential approach. These latter are based on two fundamental principles: the participation of the tourist, as well as the stage of the place and of the tourist offer.