Фінансово-кредитна діяльність: проблеми теорії та практики (Jun 2019)
EVALUATION OF THE LEVEL OF INNOVATIVE POTENTIAL OF THE ENTERPRISE
Abstract
The article deals with the structure of the innovative potential of the enterprise, which includes personnel, financial, material and technical and production components. The algorithm of estimation of innovative potential of the enterprise is presented, which consists of the definition of a list of indicators and their limit characteristics, evaluation of the actual state of innovation potential and determination of possible directions for its strengthening. The indicators for each of the components of innovation potential are offered and the method of their calculation is provided. The calculation of the complex indicator is made taking into account the coefficients of significance of the influence of the components of the innovation potential and relative indicators that characterize each component. Relative indicators are proposed to be calculated on the basis of the coefficients of the significance of the impact of the indicator on the corresponding component of the potential and indices that take into account the actual and normative value of the indicator. Depending on the calculated value of the complex indicator high, average and low level of innovation potential of the enterprise are determined. The scale of assessment of the level of innovation potential is proposed. The developed system of indicators allows to carry out a full and comprehensive assessment of the potential level of innovation potential. The calculated level of innovation potential of an enterprise allows managers to make decisions regarding the selection of a better strategy for innovation development.
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