Intercultural communication in the light of current modernization process, "soft power" cultural modulators

Abstract

The problem of "soft power" is considered by the authors in the context of the linguistic-cultural, sociological, political and philosophical perspectives, providing a holistic view of today's complex process of intercultural interaction.

Keywords

• soft power
• modernization
• cultural moderators. linguistics
• philosophy
• culture
• akseologiya culture
• philosophical-cultural school mgimo