Analysis of Investment Efficiency of Distribution Trade of Selective Countries of the European Union and Serbia on the Basis of Trust Method

Abstract

Investments are among the important factors in the business success of distribution trade. Given this, it is necessary to continuously investigate the factors of investment efficiency of distribution trade. The obtained results of the empirical research of the investment efficiency of the distribution trade of the selective countries of the European Union and Serbia show that Germany is in the first place. Next are France, Italy, Serbia, Bulgaria, Croatia, Hungary, Romania, Slovenia and Austria. In terms of investment efficiency, Serbia's distribution trade has taken a good position. In that respect, it is better in relation to the distribution trade between Croatia and Slovenia. This positioning of Serbia's distribution trade in terms of investment efficiency was influenced by the efficiency of human resources management, investments (investments of domestic and foreign retail chains), sales, margins and profits. Effective control of these and other relevant factors can achieve the target investment efficiency of distribution trade in Serbia.

Keywords

• efficiency
• factors
• trust method
• eu-serbia distribution trade