Under H2020 program, the European Commission (EC) is investing in projects that aim to develop IT tools that are attractive for its users and therefore leading to a long-term behavior change for energy savings. Four of such funded projects are: BENEFFICE, enCOMPASS, MOBISTYLE and UtilitEE. To ensure exploitation and further uptake of the project results, EC provides Support Services for Exploitation of Research Results (SSERR). Through this support, a workshop was held at the Sustainable Places Conference 2019 to present the business value proposition of the above mentioned H2020 projects. This paper presents the outcomes of the workshop on how to pitch the research projects. Conclusive remarks were given to provide projects partners further recommendations on how to exploit the results to key actors (such as investors and business partners).