Culturebox, le portail culturel au cœur de la stratégie numérique de France Télévisions

Abstract

This article focuses on the editorial strategies of France Télévisions developed in reaction to the emergence of platforms such as YouTube or Dailymotion which offer digital content. Specifically, it examines Culturebox, the digital portal of France Televisions dedicated to culture and redesigned in 2013. We conducted a semiological analysis of the home pages of the site between 2014 and 2017 and of the public service group’s editorial choices. Borrowing from the format of the online cultural magazine, Culturebox illustrates hybridization logics in the configuration of writing practices and content presentation. In addition, its editorial policy aims at promoting a “public service culture”, thus reproducing France 2’s characteristic cultural positioning on the Internet.

Keywords

• portal
• France Télévisions
• cultural contents
• public cultural mission
• editoring formats