THEORETICAL BASES OF THE MACHINE-BUILDING ENTERPRISES ASSORTMENT POLICY FORMATION

Abstract

A number of theoretical and scientic and practical aspects of pros-pects of the commodity range of the modern enterprise of mechanical engineer-ing is considered. It is shown that in the analysis of the product range in activity of machine-building enterprises it is expedient to unite her in groups on various criteria. By results of a research authors have given criteria and conditions of prospects of separate types of goods for the purpose of formation of the perspec-tive production program of the enterprise and also the main directions of devel-opment of assortment policy.

Keywords

• assortment policy
• commodity range
• nomenclature of goods
• criteria of prospects of goods
• enterprise of mechanical engineering