MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ?

Abstract

piloting at sight is one of the reasons often evoked to justify the failure of territories or city in Africa. The experiment led in this search aims at proposing a model which puts in synergy personality's lines of the territorial leaders and the components of the territorial marketing to facilitate the name of the persons in charge to whom will be confided the fate of territories in Africa. To reach this goal, the search used the mixed methodology strengthened by the multiple linear regression. She indicates that in Africa, to reach the sustainable local development, is needed a territorial marketing for three dimensions, led by a leader patriotic, visionary and open to the experience

Keywords

• territorial marketing, sustainable local development, personality of the manager, the marketing integration, the visionary manager.