Born Globals and Born Sustainables: Motives of Accumulating Wealth and of Making a Difference in the World

Abstract

This study investigates the distinct entrepreneurial motivations driving export activities and sustainability pursuits in Slovenian businesses, with a particular focus on differences between newborns and mature enterprises. The study proposes that entrepreneurs who prioritize wealth accumulation are more likely to engage in export activities, particularly those running startups, under the pressures of global trade. Conversely, in light of the shifting cultural values towards sustainability, it is hypothesized that entrepreneurs who are committed to making a difference in the world will be more inclined towards sustainability engagement, a tendency that may be more pronounced in startups.

Keywords

• startups
• newborn businesses
• mature businesses
• born globals
• export activities
• sustainability engagement
• entrepreneurial motives