Mesures d’audiences et rémunération bonifiée

Abstract

Daily newspapers Le Journal de Montréal and Le Journal de Québec offer some of their bloggers audiometric reports and bonus compensation based on a minimum number of page views. Given that media players are increasingly turning to audience software to manage their home pages, the author conducted eight interviews with bloggers (reporters, columnists, and guests) and blog managers to determine the influence financial compensation has on the choice of topics and forms of writing.

Keywords

• daily newspapers
• blogs
• audiometrics
• compensation
• Quebec