Pamukkale Spor Bilimleri Dergisi (Jan 2013)
GLOBALIZATION AND THE SPORTS INDUSTRY
Abstract
Sport is an item that is required to have and maintain a healthy and balanced way in a better quality of human life, especially in recent years. The idea of cultural activities and sporting activities are together psychologically prepared to person everyday life is generally agreed today. As a global phenomenon sport is becoming widespread depending on the socio-economic conditions of communities. Sport also part of the consumer phenomenon which accelerate to globalization widespread. In this study, the priority issues of globalization and the sports sector, sports sector in reference to the effects of globalization, technological, ideological and economic factors that were evaluated under the title. Having suffered a sporty new materials technology to break new records and other means allowed by the mass media often emphasized. This process continues today accelerated by the expanding sports industry in this area and increase commercial gain. Ideologically bipolar world, based on competition between the two camps, culture, art, sports, technology, literature and, of course, the army, the politics of the world defined as established. The effects of globalization on the economic aspects of sports industry shows itself in the same way. Athletes astronomical transfer fees, the emergence of the global world of clubs, spor ts organizations tofollow up by billions in advertising and sponsorship, contribution to the promotion of the country because of the organization and facility investments, the audience, accommodation, live broadcast, advertising, promotion, food, gift items, entertainment, drinks, clothing, etc. World cups are importance given by multinational companies and organizations that hope is one of the largest incomes.
