Developing a Strategy for the Sustainable Development of an Integrated Association of Enterprises

Abstract

The article is aimed at elaborating a theoretical and methodical foundations as well as methodical recommendations as to formation and implementation of a strategy for the sustainable development of an integrated association of enterprises. A formalized presentation of the sustainable development of a single enterprise along with a number of enterprises that have entered into an integration relationship has been elaborated. The sustainability of development is to be achieved through the alternation of revolutionary and evolutionary phases, limited by the principles of continuous improvement of elements of a formalized description of the strategy. A system of causality of the sustainable development process as a basis for a technological scheme of a strategy for the sustainable development of an integrated business structure has been provided. This technological scheme is based on a three-dimensional matrix of «potential – resilience – ability to change». Using segments of this matrix, it has been suggested to generate content for the elements of a sustainable development strategy. In addition, the proposed matrix is used to describe the dynamic changes in the status of members of an integrated association in the sustainable development process.

Keywords

• strategy
• sustainable development
• integrated business structure
• structural elements of strategy
• strategic matrix