PERCEIVED SERVICE QUALITY OF YOUTH PUBLIC TRANSPORT PASSENGERS

Abstract

This research aims to explore the dimension of perceived service quality of youth public transport passengers. This research is important due to the lack of research that focuses on perceived service quality of youth public transport passengers. This research employed quantitative research methodology. Survey was performed in order to gather research data. The respondents are 233 youth public transport passengers in Bogor and Tangerang, Indonesia. Exploratory factor analysis, validity analysis, and reliability analysis were conducted. The research results show that there are three dimensions of perceived service quality of youth public transport passengers. The dimensions are comfort, performance, and assurance.

Keywords

• service quality
• dimension
• developing country
• youth consumer
• public transport