Applicability of Theory of Planned Behavior for Predicting Water Conservation Behaviors among College Students

Abstract

Noticing drought crisis in Iran and importance of water conservation and recognizing its determinants, this research attempted to study the applicability of the theory of planned behavior variables in predicting water conservation behaviors among college students. Survey method was used for this research and questionnaires were distributed among 122 female college students resided in dormitories of Yazd University. Finally, collected data were analysed by SSPS statistical method. The results indicated that behavioral intention and perceived behavioral control variables were able to predict 44% of variance in water conservation practices among participants. Also, two structures of subjective norms and perceived behavioral control explained 34% of variance in behavioral intention for water conservation among participants. College students who had more intention for water conservation and believed to have more control over their behavior for water conservation, behaved better in conserving water accordingly

Keywords

• Water conservation
• theory of planned behavior
• College Student
• Yazd