Expressive means of language in modern advertisement (based on the analyses of advertisements in weekly issue “Purse of Advertisements”)

Burmakina Natalya Alekseyevna; Volkova Ekaterina Yurievna

Studia Humanitatis (Dec 2013)

Expressive means of language in modern advertisement (based on the analyses of advertisements in weekly issue “Purse of Advertisements”)

Burmakina Natalya Alekseyevna,
Volkova Ekaterina Yurievna

Affiliations

Burmakina Natalya Alekseyevna: Krasnoyarsk State Pedagogical University named after V.P. Astafiev (Krasnoyarsk, Russia)
Volkova Ekaterina Yurievna: Krasnoyarsk State Pedagogical University named after V.P. Astafiev (Krasnoyarsk, Russia)

Journal volume & issue: Vol. 3

Abstract

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The article is devoted to the usage of expressive means of language in advertisements. The peculiarity of modern usage of expressive means of language in Krasnoyarsk press advertisements is stated.

Published in Studia Humanitatis

ISSN: 2308-8079 (Online)
Publisher: Institute of Modern Humanitarian Researches
Country of publisher: Russian Federation
LCC subjects: General Works: History of scholarship and learning. The humanities
Website: https://st-hum.ru/en

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