Orientación a la calidad total, satisfacción laboral, comunicación y compromiso en establecimientos de turismo rural de la Sierra de Huelva

Abstract

Rural tourism businesses have experienced a very remarkable growth in recent times, providing regions with large opportunities to develop economically and socially. Part of the success of these businesses is due to the search of quality in the services they provide. In this work the influence of various dimensions of total quality orientation on staff satisfaction, communication and commitment in this tourist sector are analysed. The sample was made up of staff from hotels and restaurants in the mountainous area of “Sierra de Aracena y Picos de Aroche” in the province of Huelva, using Gómez-Bernabeu’s Quality and Culture Questionnaire for data collection. By means of linear regressions it was observed that the dimensions of acknowledgement and continuous improvement have an influence on communication, while development and training of human resources would be the best predictor of job satisfaction. Nevertheless, no conclusive data were obtained regarding organizational commitment.

Keywords

• Orientación a la Calidad Total
• Turismo rural
• Satisfacción laboral
• Compromiso con la empresa
• Comunicación en la organización